Please do not include your name or any other identifying information with this questionnaire.
Questions for Customers:
-Is this your first time at this store?, (if no: How often do you come here to buy cupcakes?)
-Why do you come to this particular store?
-Where else do you buy cupcakes?
-Knowing how costly each cupcake can be, do you buy these cupcakes out of convenience or necessity?
-Each time you come here, do you stick to your old reliable flavor or do you try something new and exciting?
-What do you like about the cupcakes? What keeps you coming back for more?
-Do you think the cupcakes are worth its price?
-How did you heard about this shop? Are you a regular costumer?
-What are some of your favorite flavors of cupcakes? Why
Questions for Employees and Store Owners
-What drew you to work here?
-What is the most popular flavor?
-What was the largest order that was ever placed?
-What would you say is original about your cupcakes?
-What kind of costumers do your cupcakes attract? Who buys them?
-How do you attract your costumers? Ads, name of cupcakes, etc.
-Can you tell us a bit about the history of the store?
-What type of cupcakes are you making/selling, and why?
-What were the reasons for you to start working here?
-In general, what type of costumers come here most?